Authors
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Diana Carolina Armijos-Ramírez
Universidad Técnica de Machala - Ecuador
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Katty Marlene Reyes-Alvarado
Universidad Técnica de Machala - Ecuador
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Vladimir Alexander Avila-Rivas
Universidad Técnica de Machala - Ecuador
Keywords:
consumer behavior, tourism, factors, change, travel agencies
Abstract
The behavior of the tourist consumer Post Covid-19 caused changes in the tourism sector altering the functioning and economy of travel agencies, the objective of the research is to analyze the main factors involved in the consumer's purchase decision. The methodology applied was of mixed descriptive type, through the collection of bibliographic information and the application of an online questionnaire for the collection of qualitative and quantitative data, demonstrating the current emotional behavior of the consumer and his indifference to the dynamics of tourism companies in the city of Machala, the analysis provides tourism agents with relevant information to adapt strategies, reactivate their services and improve the city's commerce.
Author Biographies
Diana Carolina Armijos-Ramírez , Universidad Técnica de Machala - Ecuador
Born in the Canton of El Guabo, province of El Oro, Ecuador.
Graduate student of the Marketing Engineering career at the Technical University of Machala.
My experience and trajectory have been forged for years, through various activities carried out in works related to the subject, linkage, among others, which have been guided by the corresponding teacher.
Katty Marlene Reyes-Alvarado , Universidad Técnica de Machala - Ecuador
Born in the Machala Canton, province of El Oro, Ecuador.
Graduate student of the Marketing Engineering career of the Technical University of Machala. I have excelled throughout my career in the participation and collaboration of projects with academic purposes and linked to the contribution with society, the same ones that were taught by a teacher guide.
Vladimir Alexander Avila-Rivas, Universidad Técnica de Machala - Ecuador
Doctor in Administrative Sciences from the UMMSM
Coordinator of the Marketing career at UTMACH since 2019
Titular Research Professor of the UTMACH since 2014
President of the Travel Agency AVILA TOURS CIA. LTDA.
Experience in the area of Marketing, Sales and customer service for 12 years.
