Market study of Chicken Breast Pizza and its commercialization in the city of Machala

Abstract

The development of this research seeks to establish if the pizza whose main product will be chicken is viable, this ingredient is the primary material that will contain the production of this, the place will be located in the central sector of the city of Machala, this product is aimed at people who according to their economy is accessible to any type of consumer class from the lowest to the highest. For this reason, clear objectives have been set which entails the application of a market study, and the application of methods. The analysis consisted of gathering information, quantifying and projecting the viability and its chances of success within the market. This research has a high degree of importance and seeks to promote business development, chicken breast pizza is focused on the future, therefore the necessary materials and equipment will be acquired to provide a quality product that can meet the needs of customers to a affordable cost.
Subsequently, the market study will begin to be elaborated through the methodology, through the development of the surveys, this point is very important, because it will be possible to know what type of people the exploration will be directed where it will be studied in more detail, once Once this analysis has been carried out, its objectives will be defined and through the use of statistical information it will be possible to obtain the viability and profitability that it will have within the market.